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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneStatements; No MissionUntraditional TalentVillains/Heroes, Love/TechnologyCreator Extras
Content is Eating the WorldA Spectrum of InfluenceInfluencing InfluencersInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”Personal Journal
An intro to Personal JournalUnfortunately How to Build a FundI Don’t Want to Be YouAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia ManifestoInvest in the Opposition Not On Your SideCreator vs. Kinda “creator”Forced Content.“Pedigree”“Levers”“Cleanup”“Examples”Me & PaulVery Specific AdviceWhy I dropped outYoung PeopleHow to be JealousContent vs. JournalismTo Be Free© EM 2024
Actually, I can write this in a few sentences.
If you are doing something strongly. Something with a strong thesis: you MUST FIGURE OUT and invest in the opposition
This is completely anecdotal.
As an emotionally driven person, I think it’s healthy to know when you’re going off of instinct (emotion & some rational level of rationality) and some genuine logic.
What’s so exciting about writing in this section, specifically, is this exploration of what “creating” and what tf “writing” feels like.
And when your job is to understand “Creators,” whatever content you make has some level of self-assuring presence that feeds itself.
Investing in the Opposition gave me the re-need into numbers again. There was a time where I genuinely felt that “Creators” and “Creativity” were the same. Ergo, numbers might feel less relevant. As an ex-data journalist, this was some of the most depressing months of my life.
Let me not bury the lead and tell you: